Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

I’m not quite old blog update, I was busy last few months. I take this opportunity to share a simple way to readers of this blog. What’s the info. this article I want to berjongsi with you about how you have your own website without having trouble because the guide is really easy to follow you. I hope you will feel happy with your own website. Our friend Robbie have this guide. But before it does you have a situation like this:

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Finding free photos to use on your blog that don’t have stringent copyright restrictions can be challenging. The following five websites offer free photos that bloggers can download to use on their blogs. Make sure you check the copyright restrictions on any photos you use on your blog. Some of the free photos on these sites could require you to provide attribution (which you should do anyway), notify the photographer of your use of their photo or more. Always follow the copyright and creative commons licensing rules related to any photo you use on your blog and obtain any necessary permissions.

1. Stock Xchange
Stock Xchange is a great resource for finding free photos to use on your blog. Different photos have different restrictions, so be sure to check the copyright and attribution requirements before you use a photo. Stock Xchange also includes many photos that are available for a fee.

2. Flickr
Flickr is growing in popularity everyday. To find free photos that are available for use on your blog, begin by searching using creative commons license. Be certain to provide attribution and link back to the source.

3. morgueFile
MorgueFile has a large selection of free photos that you can use on your blog. Typically, you’ll need to ask for permission and link back from your blog post to the source.

4. Dreamstime
Dreamstime provides a good selection of royalty free stock photos as well as images available for a fee (as low as $0.26).

5. FreeFoto
FreeFoto offers over 100,000 free photos that you can use on your blog. Typically, you’ll have to provide attribution and link back to the source. Most photos include a small watermark in the lower righthand corner of the photo that says “FreeFoto.com” which is fairly unobtrusive.

6. Picapp
Picapp offers bloggers free access to and use of high-resolution images from Corbis, Getty Images, Jupiter Images and more. Simply search the database, copy the provided code and paste it into your blog post HTML editor, and publish your post. The image you selected appears in your post. The catch is that gadget strip appears with the image. When a person clicks on the gadget strip, they’re taken to another web page where related images and ads appear. You should take a look at the site’s terms and conditions before you use Picapp images. Image owners receive a royalty each time the image is used by a blogger and viewed by visitors.

Articles by: Susan Gunelius

Tutorial 1

Tutorial 2

  
Tutorial 3

Tutorial 4

Tutorial 5

1. What’s the purpose?

The most fundamental thing to do before designing your web site is to define its purpose. Do you want to sell products directly to your customer through your web site, or collect contact details to develop future relationships? A lot of this will depend on the products or services you sell, those with a larger price tag will require more relationship building than those that would count as an “impulse” purchase. People also use web sites to research products as well as purchase them so a company selling fridges for example may not be able to sell them through their web site (people don’t often buy fridges online!) but they may well be able to direct them to their nearest store where the item they are interested in is in stock.

Identify the purpose of your web site and make sure all the actions you ask the customer to take leads them to the final outcome you have identified.

2. Define the structure

Once you have decided the final outcome you want to achieve, whether it’s a sale, an enquiry, etc. work out a logical progression through the process your customer would need to go through and structure your web site around it. Give the customer the information they will be looking for and help them find it easily and quickly. If you offer a large range of products, use a search facility, if your products carry a detailed specification, add a “click for spec” button which links to further information on an additional page, this way you will not slow those who are ready to buy, but offer the additional info required by those still undecided.

Above all, keep the structure and progression as simple and logical as possible.

3. Decide on an overall design layout.

Most web sites have navigation down the left hand of the page, the company logo graphic across the top and the content of the page below and to the right. Another common layout is to have both the logo and navigation menu along the top of the page and the page content across the page beneath it. As these are the most familiar layouts to users, it would be wise to stick with them as the last thing you want to do is make your web site confusing to your customers.

Avoid too many moving graphics, as they are distracting, avoid large logo-only entrance pages (click here to enter site?) as they only delay the user and avoid anything “cute” that may undermine your professional look.

4. Be careful with colours.

Use contrasting colours for your text, black or blue on a white background is ideal. Don’t forget to check the colours of your text links both before and after they’ve been visited, you don’t want them to disappear. Patterned backgrounds look dated and unprofessional and make your text harder to read, try to avoid them. If you have them, use your corporate colours in your logos, buttons, etc. and keep the overall colour scheme inoffensive, clean and simple.

5. Be consistent.

Put your links or buttons in a prominent place and keep them in the same place on every page. Make sure your colours, navigation, typeface and text size are consistent on every page. Make sure the user knows which page they are currently viewing and provide direct links to the contact and home page on every page of your web site.

6. Don’t get creative with your typeface.

Make sure that your text is easy to read. It’s very tempting to use an unusual typeface but your customers will appreciate text that’s easy on the eye. They want to read your information and not be challenged in doing so. Also remember, when it comes to overall design layout, white space is beautiful. Break up your text into short paragraphs, bullet points, etc. For more detailed advice on designing a professional web site that will achieve high search engine listings and increase customer conversion rates, download our ebook “Start at the Beginning”. Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html

7. It’s all in the content.

Once you’ve defined your purpose and planned your layout, design and navigation you should begin to create your content. Once you have decided what pages will be on your web site you will have a good idea of the kind of content that will be needed for each page. Write all the text that should go on each page, decide which graphics or photos to use and remember to space the information out on the page.

This is a critical step. Once you have established credibility with a professional looking design and layout, it’s the content that will either convince your customers to buy, or have them clicking away to your competition. If you are not a professional copywriter, get some help. Either pay a professional to do it for you or for invaluable advice, read our guide “Writing Text That Sells”.

Click here for an excerpt from the book:

http://www.enable-uk.co.uk/html/book_3.html

8. Make it brief

It has been proved time and again that Internet users have a short attention span. They find long pages and acres of text off-putting. Give all the information that’s required but keep it concise, break it up with graphics and try to make your pages as short in length as possible. Don’t make your viewers scroll down more than an extra page height and give your visitors manageable chunks of text that keep them interacting with your site. If your page is longer than this, consider splitting the information over two or more pages.

9. Check your facts, spelling and grammar

Few things are more likely to cost you customers than incorrect information or poorly written or misspelled text on your business website. It will destroy your credibility. Read through all your text carefully and double check all the facts, get someone else to proof read it and run the text through a spell checker after checking your language settings (English – US or UK for example). Then do it all again, twice!

10. Check your web sites download speed

We’ve already mentioned that Internet users have a short attention span. Once your web site is ready with text and graphics on all the pages, check that it loads quickly at various connection speeds and remember that not everyone has a fast connection. Where possible reuse buttons and graphics, as they will load quickly when they have been viewed once.

11. Check browser compatibility

Check how the site looks on different browsers and at different screen resolutions. People use different browser settings to alter text sizes and have additional toolbars filling up their browser windows. Nothing is more frustrating than a site that you can’t read because it is a fixed size and disappears off your screen. Have a look at your web site using http://www.anybrowser.com.

12. Check customer compatibility!

Finally, do a dummy run. Get a typical customer to road test your web site. If possible, ask them to buy a product and let them go through the whole process from start to finish. Did they manage to find what they wanted in three or fewer clicks? Did they find it easy to complete the purchase? How long did it take? Did they become confused or distracted at any point?

More detailed advice and tips on how to construct a web site, or optimise an existing one, for both customer use and search engine listings, can be found in our ebook “Start at the Beginning”. It’s the first essential step before undertaking any marketing or advertising campaign. More information and an excerpt can be found here: http://www.enable-uk.co.uk/html/book_2.html

For a complete guide to marketing on the Internet, including:

· The General Principles of Internet Marketing

· Start at the Beginning

· Writing Text that Sells

· Building Online Relationships

· Maximising Your Pay Per Click Campaign

· Measuring Success

Why not purchase the whole series for the discounted price of £64.95. Click here for more information: http://www.enable-uk.co.uk/html/promo_ebooks.html Justine Curtis Enable UK Internet Marketing Information and Resources Make your web site work harder! Web: http://www.enable-uk.co.uk Email: info@enable-uk.co.uk Article from Internet Marketing Tips Newsletter, a monthly publication of Enable-UK Copyright © 2004 Enable-UK.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes.  You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.